Hey there!
I am a user experience designer and I believe that empathy is key to not only solving problems, but also revealing the pain points users face everyday so we can continuously build better, innovative products. My past experience in marketing & advertising for brands spans a variety of industries and has influenced me to consider business minded objectives while designing user-centrically.
I thrive on collaborating with teams to get things done, trying the newest food trends, traveling, and taking care of my beloved Marcy.
Process
Research & Synthesis
Surveys
Face-to-Face/Contextual Interviewing
Empathy Mapping
Affinity Mapping
Card Sorting
Competitive Analysis
Heuristic Analysis
Personas
Architecture & Design
User Flows
Site Mapping
Rapid Sketching
Wireframing
Mockups
Style Guides
Testing
Rapid Paper/Digital Prototyping
Usability Testing
A/B Testing
Continuous Iterations
Tools
Notepad, Stickies, & Sharpies
Figma
Adobe Photoshop
InVision
Adobe InDesign